As more consumers turn to their smartphones to shop online, your Shopify store must be optimized for mobile performance. According to data from Shopify, 79% of traffic to their stores comes from mobile devices. For many merchants, this number is likely even higher - it's not uncommon for 90% or more of a brand's traffic to come from mobile devices.

Customer development is a crucial aspect of running a successful ecommerce business. It involves talking to your customers and gathering insights about their needs and wants. By engaging in customer development, you can better understand your target market and identify opportunities to improve your product or service offerings.

For ecommerce store owners using Shopify, the question of whether or not to update the checkout process is a common one. Many brands want to simplify the process by reducing the number of steps or creating a single-page checkout. However, there are a few reasons why this may not be the best idea.

Shopify Plus is a powerful ecommerce platform that offers a range of features and benefits for businesses. If you're using Shopify Plus, you'll have access to exclusive features and applications that can help you take your business to the next level. In this article, we'll focus on two essential apps for Shopify Plus users: Shopify Scripts and Shopify Flow.