DogID Collar


The Problem sells high quality, made in the USA custom embroidered dog collars via their website. When the engaged us, they were using outdated design and technology, on top of WooCommerce. A hodgepodge of solutions from different attempts to remedy issues, the existing site did not contain clear calls-to-actions, it’s own checkout and payment Integration, and a number of standard ecommerce best-practices.

The Solution

We wanted to bring into the 21st century. They needed a site that made it easier for their customers to purchase their high quality products. Naturally, we recommended Shopify. Our design team worked with them to develop a a fresh look, while keeping certain elements from their existing site. Our developer team engineered a custom order flow module to handle the custom nature of their products. Finally, we migrated all of the necessary data and information from their old site to the new one.

The Results

Finally, DogID Collar has a high quality website that meets the quality of their product! The new site is clean, easy to order from, and works great on all devices. The proof is in the pudding: We increased the pages per session by 43%, decreased the bounce rate by 19%, and increased the average session duration by 250%!