Knowing When To Take Your Ecommerce Store To An International Audience

You may have considered expanding your brand to an international market as a Shopify merchant. This is smart, as it allows you to reach a wider audience and potentially increase your profits. However, several challenges come with expanding internationally, including accepting different currencies, taking on foreign exchange risk, and getting approval in additional markets and countries.

Shopify Markets Makes International Expansion Easier

Fortunately, Shopify has recently introduced Shopify Markets, which is designed to help merchants navigate these challenges and expand internationally more easily. With Shopify Markets, you can accept multiple currencies, manage foreign exchange risk, and get approval in new markets without worrying about operational challenges, such as fulfillment.

Considerations for International Expansion

But, even with the help of Shopify Markets, it’s important to carefully consider whether expanding internationally is the right move for your brand. Not every brand will have a market for their products or services in every country, so it’s essential to do your research and make sure there is a demand for what you’re selling. 

Gearing up for international expansion? Book a call with our international expansion experts and learn more about how we can help you reach your business goals.

Other Services to Help with International Expansion

If you do expand internationally, other services, such as Commerce Layer, can make the process even easier. These services can help you manage your international operations, such as translations and fulfillment, so you can focus on growing your brand.

Expanding internationally can be a great way to grow your brand and increase your profits. However, it’s important to carefully consider whether it’s the right move for your business and to be prepared for the challenges that come with it. With the help of Shopify Markets and other services, you can overcome these challenges and successfully expand your brand to a global audience.