Privacy Pop is a digitally native vertical brand (DNVB) that sells bed tents that turns a kids room into a magical escape or an adults room into a quiet respite from the busy world around them. When we met the Privacy Pop team, they were already killing it on Shopify Plus with a product that people love and a strong digital marketing game, but they knew they could do better. Like a lot of stores that have been on a platform for a long time, they had accumulated lots of apps and legacy code that was slowing the site down. Their page-load speed was around 20 seconds, and per Google, 58% of your mobile traffic will leave if they have to wait more than 3 seconds. So, 20 seconds is…not great.
We rebuilt their store pixel-for-pixel as a progressive web application (PWA) and built them a headless storefront that connects to their existing Shopify Plus account. After one month, results speak for themselves. One of the benefits of a faster site is how much more efficient your digital marketing spend will be. For example, Privacy Pop’s Facebook and Instagram acquisition numbers:
- Bounce rate down 30.42%
- Pages per Session up 190.10%
- Average Session Duration up 49.46%
- Ecommerce Conversion Rate up 46.02%