Shopify is a popular ecommerce platform that offers easy management and updates without the need for a large IT team. While this can be a major advantage for businesses, it can also present challenges for marketing directors responsible for acting as Shopify developers.
The Pros and Cons Of Being Your Own Shopify Web Developer As A Marketing Director
One of the major benefits of using Shopify is that it simplifies the process of making minor changes to your website. You don't need a large team of developers to update pictures, rearrange sections, or make other small tweaks to your ecommerce store. This can be especially useful for small businesses with limited resources.
However, as a marketing director, being responsible for these updates can become a burden and take up valuable time that could be better spent on high-impact tasks such as business growth strategies, customer experience improvement, and lead generation and conversion. In this case, the simplicity of Shopify may work against the marketing director by consuming their time and attention with low-level tasks that could be outsourced to a third-party developer.
The Solution: Partner with a Specialist
Instead of getting bogged down in the details, working with a partner specializing in these tasks may be more effective. By partnering with someone who does this daily, you can free up your time to focus on higher-level tasks.
Even though Shopify makes it easy to manage some website updates, there are times when it's better to use resources to work with a skilled partner in these areas.
Do you spend too much time on small, tedious tasks that are taking away from your ability to work on your brand? Book a call to learn more about how working with us will have you working at a higher level so you can make the most of your time and resources.