Businesses are constantly exploring innovative strategies to enhance the average order value (AOV) of their customers.
We've all encountered those enticing pop-ups during online shopping, promising free shipping or discounts on reaching a certain spending threshold.
However, what if there's a more sophisticated approach, akin to the tactics employed by industry giants like Amazon, Costco, and Restoration Hardware?
Let's look into a strategic move that could potentially revolutionize your ecommerce game.
The Power of Memberships and VIP Rewards
Consider implementing a membership or VIP rewards program for your brand, drawing inspiration from the success stories of Amazon Prime or Costco.
Imagine presenting your customers with a digital membership product right in their cart, showcasing the immediate benefits of becoming a member.
Showcasing the Savings in Real-Time
Display a side-by-side comparison in the cart: the subtotal as a non-member versus the exclusive pricing for members.
This could involve offering a 10% to 20% discount on all purchases for members. The key here is to make it seamless and tempting for the customer – a one-click addition to the cart.
Leveraging Technology for Seamless Integration
While implementing this strategy might involve tinkering with Shopify scripts or utilizing services like Inventorate, the potential benefits are twofold.
- Increasing Average Order Value (AOV): By influencing customers to add the membership to their cart, you not only boost the AOV for that particular order but also create a pathway for ongoing benefits.
- Acquiring New Customers: The friction-free nature of adding the membership directly to the cart makes it an enticing proposition for new customers. It's a subtle yet effective way to enroll them in your program.
A Tactical Move with Significant Impact
This strategic move accomplishes two goals simultaneously – enhancing AOV for individual orders and enrolling new customers seamlessly into your membership program. In the words of the wise, it's like getting "two birds stoned at once."
In the ever-evolving landscape of ecommerce, staying ahead requires innovative approaches.
Schedule a call with our team to discuss your specific needs and explore how we can assist you in achieving your goals.
