No two website redesign projects are the same.
At Coldsmoke, we understand the importance of following a specific process to ensure positive outcomes.
However, determining the goals and the path to achieving them can be a journey in itself.
In the beginning stages of a conversation with a client, we often propose putting our heads down for three to five weeks for meticulous planning. It's a crucial step that allows us to chart a course for success, fostering steady growth and ensuring the longevity of the project.
Yet, occasionally, clients express the need for a faster timeline, urging us to compress the planning phase into a mere four weeks. While we appreciate the enthusiasm, we've learned that taking shortcuts in the planning process can lead to challenges down the road.
Inevitably, some clients opt for a quicker solution elsewhere, only to return weeks later, realizing that the hasty approach didn't yield the expected results. By this point, we would have completed our thorough planning phase, ready to kick off a well-prepared project.
Case Study: Mashburn
Mashburn's site was built on a legacy version of Magento. It was no longer receiving updates, so a migration needed to happen sooner rather than later.
We worked closely with their technology team to identify all the features they would immediately get out of the box with Shopify.
- built-in analytics
- automation via Shopify Flow
- a hosted and optimized checkout
- accelerated payment options (Shop Pay)
Shopify was the right platform for them. We also collaborated with a branding and design firm to get the aesthetics right.
The final theme is a heavily customized Shopify one, built from scratch. It includes complex functionality to support their tailored "made-to-measure" shirts (not easy - but our team of developers are rockstars!)
We developed a website that was:
1) easy for customers to navigate
2) seamless for the Mashburn's team to maintain
The final result:
- 10.17% increase in average order value
- 19.32% increase in conversion rate
- 48.25% increase in revenue
Read more here for more of our case studies: Coldsmoke Case Studies
Benefits of a Comprehensive Planning Process:
- Clearly define project goals and objectives
- Identify potential challenges and solutions early on
- Ensure alignment between client expectations and project outcomes
- Establish a roadmap for project execution and success
Choosing the right approach to website redesign is a collaborative journey. We encourage clients to understand the value of a well-thought-out plan and work together to achieve lasting success.
Are you ready to start redesigning your website? Come on, let's talk! Schedule a call with us to begin developing a solution that is specifically suited to your needs.
