Why Discovery Projects Matter

In our relentless pursuit of excellence in client service, we've incorporated a critical step into our workflow: the standalone discovery project. 

This initial phase serves as the foundation for our approach, providing invaluable insights and benefits not only to us but also to our valued clients.

During our preliminary conversations with clients, I make it a point to emphasize the numerous benefits of this approach. While it might initially seem like a self-serving endeavor, the truth is that the dividends of this endeavor extend far beyond our own interests, profoundly impacting the outcomes for our clients.

But why do we place such paramount importance on this discovery project? It goes beyond self-interest; rather, it demonstrates our commitment to devoting adequate time and resources to fully comprehend the complexities of each project.

It is about cultivating a culture of attentive listening, putting our clients' needs and aspirations ahead of expeditious execution.

By deliberately stepping back and immersing ourselves in data analysis, scrutinizing existing frameworks, and conducting thorough assessments of the project at a granular code level, we empower ourselves to make informed decisions. 

This meticulous approach enables us to chart a course that is intricately tailored to align with the specific objectives and prevailing circumstances of our clients' enterprises.

What's the outcome?

A meticulously planned project, carried out with precision, punctuality, and complete transparency. Our clients no longer have to deal with the possibility of unpleasant surprises or unfounded assumptions.

Instead, they are presented with a clear roadmap laid out in a comprehensive, standalone document.

But perhaps the most compelling aspect of this endeavor is the fact that our clients retain complete ownership of this document. 

There is no contractual obligation compelling them to extend their engagement with us beyond the discovery phase. It's a testament to our ethos of empowerment, allowing our clients to set their own course.

In essence, starting on a journey with a discovery project at its inception constitutes a win-win proposition. Our clients stand to benefit from enhanced cost-effectiveness, diminished stress, and the eradication of ambiguities. 

Meanwhile, for us, it serves as an assurance that we are armed with the necessary insights to deliver outcomes that exceed expectations.

Want to delve deeper into the possibilities? Let's talk about how we can get your project off to a good start with a dedicated standalone discovery phase.

Most projects are centered around our core services:

In achieving a deep understanding of your brand, we assess and evolve, build and launch, manage and repeat for continuous, long-term growth.

ECOMMERCE AUDITS & OPTIMIZATIONS

Investigating your current site infrastructure and analyzing what could and should be updated to enhance site performance or improve overall ecommerce strategy.

  • What it is: We take a deep dive into the mechanics of your site with a particular issue in mind (speed, code stability, strategy), leveraging team members with expertise in that field. We conclude with status reports and recommended actions.
  • Why you might need it: Users experience slow or uneven load times, your code is old and has had patchy, piecemeal updates by a series of freelancers and/or you’re ready to move past the basics of ecommerce strategy.

SHOPIFY DESIGN & DEVELOPMENT

Customizing your shop on the Shopify platform in order to meet your specific needs – UX/UI-experts work from discovery findings to create something bloat-free, brand-forward and growth-minded.

  • What it is: Establishing your storefront from an aesthetic, functional and technical point of view. Our strengths range from leveraging existing templates to creating something entirely custom, then coding it for pixel-perfect results.
  • Why you might need it: Starting out and eager for something that will grow with you? Shopify’s native capabilities make it ideal for ecommerce brands big and small. With our years of Shopify experience, we’ve become familiar with matching business cases to existing integrations – and bridging gaps with custom development when needed.

PLATFORM MIGRATION

Moving your storefront to Shopify, the most trusted ecommerce platform with in-built apps to support your store’s needs for returning and potential customers.

  • What it is: Swapping an existing in-house infrastructure from Magento, WooCommerce, Wix or another ecommerce platform to Shopify or Shopify Plus. We handle all redirects, ensure all data and SEO transfers, and help you get your bearings.
  • Why you might need it: Cobbling together a series of hack-y apps, limited technological capabilities and free-for-a-reason platforms is great when you’re getting started, but with the momentum of an established shop, there’s a point at which you need to level up. Migration is not as scary as it sounds – and yes, we’ve done this before.

HEADLESS COMMERCE

Unlocking the potential for unlimited design possibilities, reduced page load speed, faster shopping, increased conversions, increased AOV and improved SEO.

  • What it is: Separating an online store’s “front end” and “back end” – in other words, separating what the customer sees from how you manage the site. It increases flexibility and scalability, allowing you to update the front end without needing to update the back end (or vice versa).
  • Why you might need it: This radical method is powerful! It opens up a world of possibility for shops that are growing at a fast speed (or prepared to grow at a fast speed). Conversely, if you’re stable or small-staffed, this might be overkill. We’ll discuss pros and cons with you for the best selection of technology solutions.

Each service is meticulously customized to suit your unique requirements and aspirations, ensuring optimal results and sustained success. Let's collaborate to elevate your ecommerce experience today.

Book a free consultation now; we'd love to chat.



Back to blog

KEEP READING

The Two Things That Make Up A Great Project Roadmap

The Two Things That Make Up A Great Project Roadmap

| 2 min Read

In the world of business strategy, roadmaps play a critical role in guiding companies towards their objectives. But what separates a mere roadmap from a truly effective one?  Over my... Read More

The Two Things That Make Up A Great Project Roadmap

| 2 min Read

In the world of business strategy, roadmaps play a critical role in guiding companies towards their objectives. But what separates... Read More

The Double-Edged Sword Of New Web Dev Trends

The Double-Edged Sword Of New Web Dev Trends

| 2 min Read

Staying ahead of the curve in today's fast-paced world means keeping a finger on the pulse of emerging trends and technologies.  It's an exciting aspect of what we do -... Read More

The Double-Edged Sword Of New Web Dev Trends

| 2 min Read

Staying ahead of the curve in today's fast-paced world means keeping a finger on the pulse of emerging trends and... Read More

WANT TO LEARN MORE?

LET’S SEE HOW WE CAN HELP YOU.