Coldsmoke Creative

FYTA

01. Project Introduction

FYTA

FȲTA™ is a plant-based performance protein brand created by the team behind The Game Changers. When the filmmakers couldn’t find protein powders, bars or meal replacements that met their science team’s standards, they made their own. They needed a direct-to-consumer store that could launch the brand with the same polish as the film.
Services
Shopify 2.0 Development
Shopify Design
Special Features
Subscription Integration
Custom Liquid Development
Partners
Coldsmoke Creative
Recharge
Shopify
Coldsmoke Creative
Klaviyo
Coldsmoke Creative
Gorgias
Coldsmoke Creative
Okendo
02. Our Goals & Key Results

Our Goals & Key Results

The goal was a launch worthy of the film behind the brand: a store that looked as good as the designs and converted from day one. FYTA went live on a custom Shopify storefront built to spec, with a pre-launch email list already waiting and Klaviyo and Gorgias in place from the first order.

3%
Conversion rate for a brand-new DTC launch
Coldsmoke Creative

Discovery

FYTA came to Coldsmoke with a brand identity and full page designs already in Figma, and a fixed launch window. The job was to turn those designs into a fast, custom Shopify storefront, and to build momentum before launch day with a pre-launch page for email capture.

Deliverables

Coldsmoke built FYTA’s store as a custom Shopify theme, matched closely to the Figma designs. The launch came in stages: a password page, then a pre-launch landing page with email capture and a product highlight, then the full store. The build covered the homepage, an Our Story page tied to The Game Changers, product pages, a slide-out cart with a free-shipping threshold, FAQ, team, blog and media pages. We integrated Recharge for subscriptions, Okendo for reviews, Gorgias for customer service and Klaviyo for email, and enforced FYTA’s brand typography rules across the site.