Coldsmoke Creative

Bodega

01. Project Introduction

Bodega

Bodega built its name on immersive retail. Online, the experience didn’t match: years of patches from different freelancers, a pile of apps and inefficient code left a slow site that buckled during limited-edition releases, exactly when demand peaked.
Services
Shopify 2.0 Development
Conversion Rate Optimization
Special Features
E-commerce Audit
Ongoing Growth Support
Custom APIs
Partners
Shopify
Coldsmoke Creative
Pack Digital
Coldsmoke Creative
Gorgias
02. Our Goals & Key Results

Our Goals & Key Results

The rebuilt site was built to handle release-day traffic, and conversion rate rose 40%. With site stability off their plate, Bodega’s team could focus on customers and drops, while Coldsmoke stayed on for an audit and ongoing optimization.

40%
Increase in conversion rate
100%
Custom theme, rebuilt from scratch
Coldsmoke Creative

Discovery

Our audit found a theme several Shopify generations behind, layered with one-off fixes from multiple freelance developers. Inefficient code, unoptimized media and redundant apps were slowing every page and costing conversions. More patches wouldn’t fix it. It needed a rebuild.

Deliverables

Working alongside branding and design firm Outline, Coldsmoke rebuilt Bodega’s theme from scratch on Shopify 2.0. We replaced app dependencies with custom functionality and APIs, optimized media across the site, and gave the Bodega team a store that’s easy to update and built to scale with the brand.
Coldsmoke Creative
Coldsmoke Creative
Coldsmoke Creative

“I find that Coldsmoke has a genuine passion for what they do and they care about the work they put in. They are driven by results and it shows in their approach to taking on projects and seeing them through.”

Coldsmoke Creative
Matt Zaremba
Director of Marketing
Bodega