Coldsmoke Creative

Bodega

01. Project Introduction

Bodega

Bodega built its reputation on delivering distinctive, immersive retail experiences at its physical locations. However, the streetwear and sneaker brand's e-commerce site ran on inefficient code, suffered from excessive application dependencies and frequently crashed during limited-edition product releases. This technical instability created a stark contrast between Bodega's acclaimed in-store experience and its underperforming digital presence, driving customer abandonment during critical sales moments.
Services
Shopify 2.0 Development
Conversion Rate Optimization
Special Features
E-commerce Audit
Ongoing Growth Support
Custom APIs
Partners
Shopify
Coldsmoke Creative
Pack Digital
Coldsmoke Creative
Gorgias
02. Our Goals & Key Results

Our Goals & Key Results

An exceptionally smooth site experience that could handle the traffic spikes of a zeitgeisty brand.

40%
Immediate improvement in conversion rates
100%
Perfect replication of existing theme rebuilt from scratch
Propietary
Propietary solution for App Demands
Coldsmoke Creative

Discovery

Multiple freelance developers had modified Bodega's site over time, but none possessed the expertise or scope to execute the comprehensive overhaul the platform required. By the time Coldsmoke audited the codebase, technical debt had accumulated significantly. The theme had fallen behind Shopify's platform updates, while code inefficiencies, unoptimized media assets and redundant application installations created slow load times, poor user experience and depressed conversion rates.

Deliverables

We collaborated with branding and design firm, Outline, to create a site that was easy for customers to navigate, seamless for the Mashburn team to maintain, and functionally scalable to support Mashburn's growth. The final theme is a heavily customized Shopify theme built from scratch. It includes complex functionality to support their tailored "made-to-measure" shirts, allowing customers to bring the experience of a custom-tailored shirt to the comfort of their own home. The final result is an ecommerce store that unlocks future growth for the brand, and allows Sid and Ann Mashburn to worry less about site stability and focus more on their customers and sending them on their way clothed and in their right minds...
Coldsmoke Creative
Coldsmoke Creative
Coldsmoke Creative

“I find that Coldsmoke has a genuine passion for what they do and they care about the work they put in. They are driven by results and it shows in their approach to taking on projects and seeing them through.”

Coldsmoke Creative
Matt Zaremba
Director of Marketing
Bodega