A challenger brand seeks total domination of the nursery
- Custom Shopify Theme Development
- Luxury Home Goods
- Custom bundle development
Nurture& was launched in 2020 after Emily Lancaster was shopping for a chair for her nursery while expecting her first daughter. She quickly realized that there had been little to no innovation or competition in the space. After conducting research and devleopment and striking a partnership with a manufacturing company, Nurture& launched their hero products, The Glider and the Glider Plus, to award-winning reception. They came to Coldsmoke to help in building on their momentum to grow average order value through launching new products and new ways to interact with their site.
How we did it
We worked closely with Emily and Roberto to learn the ins and outs of their business and their growth plans. They had success with their first two hero products, which served as their trojan horse into the nursery. Now, they needed to make it seamless for their customers to purchase additional, new products from them. This would increase their customers' lifetime value (LTV) and increase the share of nursery spending that each customer made with Nurture&, continuing to grow their value as a brand and trust with their customer base.
We knew that there are no great bundle apps that work out of the box from Shopify, so our development team worked with the Nuture& team to define and design an easy to use user-experience that promoted their new product lines. We used Shopify Scripts to automate the bundling and discounting functionality, showing discounts in real time that followed the customer throughout the checkout experience, to reduce uncertainty and abandoned carts.
What they said:
"The work with did with Coldsmoke directly grew our bottom line. It helped us get our new products into our customers' homes, increased our LTV and AOV, which improved our unit economics across the board."