Blog

The Best Balanced Approach to Pop-Ups
The Best Balanced Approach to Pop-Ups
Pop-ups. Whether you love them or hate them, they have become an unavoidable part of the online experience. From a marketer’s perspective, their appeal is clear—they're incredibly effective at capturing... Read more...
How I've Had My Eyes Opened To The Possibilities Of Loyalty Programs
How I've Had My Eyes Opened To The Possibilities Of Loyalty Programs
In the ever-evolving landscape of commerce, loyalty programs stand as stalwart pillars, fortifying the bond between businesses and their customers. Traditionally, these programs have relied on points-based systems, offering rewards... Read more...
The Big Difference Between Free Vs. Paid Website Audits
The Big Difference Between Free Vs. Paid Website Audits
Audits are incredibly valuable, and I am a big fan of them. They play a crucial role in identifying areas for improvement and uncovering hidden opportunities for growth. However, it's... Read more...
How the Right Headless CMS Enables A Great End-to-End Experience
How the Right Headless CMS Enables A Great End-to-End Experience
The interest in headless commerce has surged recently, driven by the demand for ultra-fast sites that are easy to manage. Traditional platforms often fell short, either focusing on speed at... Read more...
How I Helped An 8-Figured Ecommerce Brand Get Out Of Analytics Hell
How I Helped An 8-Figured Ecommerce Brand Get Out Of Analytics Hell
In a recent enlightening discussion with a distinguished eight-figure brand, we delved into the challenges that come with operating on an antiquated, custom ecommerce platform. Despite their notable success, the... Read more...
How Consistency In Your Brand's Visuals Converts To Ecommerce Sales
How Consistency In Your Brand's Visuals Converts To Ecommerce Sales
In today's digital landscape, where the majority of consumer interactions occur online, the visual representation of your brand and products is extremely important. Every pixel, color choice, and image selection... Read more...
Slow Down To Go Fast. Why Most Of The Work Starts Before Launching A Project
Slow Down To Go Fast. Why Most Of The Work Starts Before Launching A Project
In the bustling realm of business, it's common to feel like you're perpetually racing to meet the demands of your customers and the market. However, what if there was an... Read more...
Why Your Content And Ecommerce Strategy Need To Go Hand-In-Hand
Why Your Content And Ecommerce Strategy Need To Go Hand-In-Hand
The seamless integration of content and commerce is now critical for businesses seeking to engage and convert their audiences. The days of simply including a link to a store or... Read more...
Everyone Seems To Love Text Messages From Merchants Except Me
Everyone Seems To Love Text Messages From Merchants Except Me
We had the opportunity to hear from a Klaviyo representative, and the information they shared was eye-opening. One key takeaway was the enormous potential of SMS marketing in the field... Read more...
One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots
One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots
A strong online presence is essential for businesses of all sizes. Whether you operate an e-commerce store, a blog, or a corporate website, maintaining your online platform is essential for... Read more...
Why Great Product Videos Aren't About Specs
Why Great Product Videos Aren't About Specs
When it comes to capturing the attention of potential customers and driving engagement with your products, video content has become an indispensable tool for businesses across various industries. However, the... Read more...
Why You Should Pursue A Merch Drop Strategy
Why You Should Pursue A Merch Drop Strategy
Merch drops, a strategic approach to releasing limited-edition merchandise, have become a cornerstone in the playbook of many brands. But what exactly makes them such a powerful tool in today's... Read more...