Blog

Why Discovery Projects Matter

Why Discovery Projects Matter

| 5 min Read

In our relentless pursuit of excellence in client service, we've incorporated a critical step into our workflow: the standalone discovery project.  This initial phase serves as the foundation for our...

Why Discovery Projects Matter

| 5 min Read

In our relentless pursuit of excellence in client service, we've incorporated a critical step into our workflow: the standalone discovery...

The Two Things That Make Up A Great Project Roadmap

The Two Things That Make Up A Great Project Roadmap

| 2 min Read

In the world of business strategy, roadmaps play a critical role in guiding companies towards their objectives. But what separates a mere roadmap from a truly effective one?  Over my...

The Two Things That Make Up A Great Project Roadmap

| 2 min Read

In the world of business strategy, roadmaps play a critical role in guiding companies towards their objectives. But what separates...

A/B Testing Isn't Just About Content

A/B Testing Isn't Just About Content

| 2 min Read

When it comes to optimizing your online presence, A/B testing is a powerful tool that often takes center stage. Traditionally, A/B testing has been synonymous with tweaking content – the...

A/B Testing Isn't Just About Content

| 2 min Read

When it comes to optimizing your online presence, A/B testing is a powerful tool that often takes center stage. Traditionally,...

Good Vs. Bad Website Audits: What To Look For

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the past year. Discovery isn't just a step in our engagements;...

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the...

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing the data and conducting A/B tests to validate our hypotheses....

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing...

Wondering What Benefits You Can Offer Customers In A Membership Program?

Wondering What Benefits You Can Offer Customers In A Membership Program?

| 2 min Read

When it comes to discussing the creation of a paid membership program with merchants, one common concern often arises: "What benefits can we offer to entice customers?" It's a valid...

Wondering What Benefits You Can Offer Customers In A Membership Program?

| 2 min Read

When it comes to discussing the creation of a paid membership program with merchants, one common concern often arises: "What...

Wondering What Benefits You Can Offer Customers In A Membership Program?

Wondering What Benefits You Can Offer Customers In A Membership Program?

| 2 min Read

When it comes to discussing the creation of a paid membership program with merchants, one common concern often arises: "What benefits can we offer to entice customers?" It's a valid...

Wondering What Benefits You Can Offer Customers In A Membership Program?

| 2 min Read

When it comes to discussing the creation of a paid membership program with merchants, one common concern often arises: "What...

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing the data and conducting A/B tests to validate our hypotheses....

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing...

Good Vs. Bad Website Audits: What To Look For

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the past year. Discovery isn't just a step in our engagements;...

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the...

A/B Testing Isn't Just About Content

A/B Testing Isn't Just About Content

| 2 min Read

When it comes to optimizing your online presence, A/B testing is a powerful tool that often takes center stage. Traditionally, A/B testing has been synonymous with tweaking content – the...

A/B Testing Isn't Just About Content

| 2 min Read

When it comes to optimizing your online presence, A/B testing is a powerful tool that often takes center stage. Traditionally,...

The Two Things That Make Up A Great Project Roadmap

The Two Things That Make Up A Great Project Roadmap

| 2 min Read

In the world of business strategy, roadmaps play a critical role in guiding companies towards their objectives. But what separates a mere roadmap from a truly effective one?  Over my...

The Two Things That Make Up A Great Project Roadmap

| 2 min Read

In the world of business strategy, roadmaps play a critical role in guiding companies towards their objectives. But what separates...

Why Discovery Projects Matter

Why Discovery Projects Matter

| 5 min Read

In our relentless pursuit of excellence in client service, we've incorporated a critical step into our workflow: the standalone discovery project.  This initial phase serves as the foundation for our...

Why Discovery Projects Matter

| 5 min Read

In our relentless pursuit of excellence in client service, we've incorporated a critical step into our workflow: the standalone discovery...