What is Shopify Markets and How Does It Benefit My Business?

Expanding your business globally can be daunting, but with the right tools, it becomes significantly easier. Shopify Markets is designed to help businesses reach international customers effortlessly.

In this blog, we’ll explore what Shopify Markets is and how it can benefit your business.

What is Shopify Markets?

Shopify Markets is a comprehensive solution for managing and expanding your e-commerce business across multiple international markets. It simplifies the complexities of selling internationally by offering a centralized platform to manage various aspects of global commerce. 

Here are the key features:

  1. Localized Shopping Experience:

    - Customize your storefront for different regions with localized content, currencies, and languages. This ensures that customers from different parts of the world feel at home when shopping on your site.

  1. International Pricing:

    - Set different prices for products in different regions to account for market conditions, shipping costs, and currency exchange rates.

  1. Global Domains and Subdomains:

    - Create region-specific domains or subdomains to optimize your SEO and provide a tailored shopping experience for each market.  

  1. Duties and Taxes Automation:

    - Automatically calculate and display duties and taxes for international orders at checkout, preventing unpleasant surprises for your customers.

  1. Cross-border Payment Solutions:

    - Offer multiple payment methods that cater to the preferences of international customers, making it easier for them to complete purchases.

Benefits of Shopify Markets for Your Business

  1. Increased Sales Potential:

    - By reaching international markets, you can tap into a vast customer base beyond your home country. This can significantly boost your sales and revenue.    

  1. Enhanced Customer Experience:

    - Offering a localized shopping experience helps in building trust and credibility with international customers. When they see prices in their local currency and content in their language, they are more likely to make a purchase.

  1. Simplified Management:

    - Managing multiple international markets can be complex. Shopify Markets simplifies this by providing a centralized dashboard to control all aspects of your global e-commerce operations.

  1. Cost Efficiency:

    - Automating duties, taxes, and currency conversions can save you time and reduce the risk of errors. This leads to more efficient operations and potentially lower costs.

  1. Improved SEO:

    - Using country-specific domains or subdomains can improve your search engine rankings in those regions, driving more organic traffic to your site.

  1. Compliance and Security:

    - Shopify Markets ensures that your business complies with international regulations and standards, protecting you and your customers from potential legal issues.


Expanding your business internationally is a strategic move that can lead to substantial growth. Shopify Markets provides the tools and support needed to navigate the complexities of global commerce, making it easier to reach new customers and increase your revenue. 

By leveraging its features, you can create a seamless and efficient international shopping experience that benefits both your business and your customers.

Back to blog


Shopify Editions Summer 2024

Shopify Editions Summer 2024

| 6 min Read

At Coldsmoke Creative, it's our tradition to share the latest Shopify Editions as soon as they're released. Today, we're diving into the highlights of Shopify's Summer 2024 Edition, unveiling over... Read More

Shopify Editions Summer 2024

| 6 min Read

At Coldsmoke Creative, it's our tradition to share the latest Shopify Editions as soon as they're released. Today, we're diving... Read More