As more consumers turn to their smartphones to shop online, your Shopify store must be optimized for mobile performance. According to data from Shopify, 79% of traffic to their stores comes from mobile devices. For many merchants, this number is likely even higher - it's not uncommon for 90% or more of a brand's traffic to come from mobile devices.
The Difference Between Mobile-Friendly and Mobile-Optimized
While having a mobile-friendly website is important, having a responsive design that shrinks down your desktop design to fit a mobile screen is not enough. You need to take a few extra steps to optimize your Shopify site for mobile performance.
One common mistake we see among merchants is using large, high-resolution images on their desktop version of the site and then simply shrinking them down for mobile. While this may make the images look okay on a mobile screen, it doesn't actually shrink the file size. As a result, the images take longer to load, slowing down the site’s overall speed on mobile devices.
Mobile optimization is essential for ecommerce businesses, as it ensures that your site is not only accessible on mobile devices but also fully functional and user-friendly. A mobile-optimized website means images, layout and checkout processes are specifically curated for mobile devices. This means the site is designed to provide the best possible user experience on a mobile device, leading to increased conversions and revenue.
To truly optimize your site for mobile, you need to upload optimized versions of your images specifically designed for mobile devices. This will significantly increase the speed of your site on mobile devices, improving the user experience, and increasing your conversion rate.
Optimizing the layout and design of your site, including larger buttons and fonts, and reducing the number of elements on the screen will also make it easier for users to navigate and find what they are looking for through the mobile shopping experience.
Have you thought about what your checkout process looks like as a user? A simplified checkout process is crucial for mobile optimization. It's important to eliminate unnecessary steps, use clear and concise language, and include progress indicators to keep users informed of where they are in the process. This makes the checkout process easy and seamless and increases the chances of users completing a purchase.
The Benefits of Mobile Optimization
Optimizing your Shopify site for mobile performance is just one of the many ways you can improve the overall user experience and increase conversions on your site. By optimizing your site properly, you can significantly increase mobile site performance and potentially even see an improvement in your bottom line.
Don't let the high percentage of mobile traffic to your site go to waste - take the time to properly optimize your Shopify store for mobile performance and see the benefits for yourself.
Book a call with our team to discuss your specific needs and get started on the path to better mobile conversion rates for your brand.