Blog

Good Vs. Bad Website Audits: What To Look For

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the past year. Discovery isn't just a step in our engagements;...

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the...

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing the data and conducting A/B tests to validate our hypotheses....

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing...

How To Greatly Boost Your Customer's LTV

How To Greatly Boost Your Customer's LTV

| 2 min Read

I've long been a supporter and an advocate for doing basic things that may or may not scale, such as talking to your customers. In today's digital age, where privacy...

How To Greatly Boost Your Customer's LTV

| 2 min Read

I've long been a supporter and an advocate for doing basic things that may or may not scale, such as...

Why You Should Pursue A Merch Drop Strategy

Why You Should Pursue A Merch Drop Strategy

| 3 min Read

Merch drops, a strategic approach to releasing limited-edition merchandise, have become a cornerstone in the playbook of many brands. But what exactly makes them such a powerful tool in today's...

Why You Should Pursue A Merch Drop Strategy

| 3 min Read

Merch drops, a strategic approach to releasing limited-edition merchandise, have become a cornerstone in the playbook of many brands. But...

Why Great Product Videos Aren't About Specs

Why Great Product Videos Aren't About Specs

| 3 min Read

When it comes to capturing the attention of potential customers and driving engagement with your products, video content has become an indispensable tool for businesses across various industries. However, the...

Why Great Product Videos Aren't About Specs

| 3 min Read

When it comes to capturing the attention of potential customers and driving engagement with your products, video content has become...

One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots

One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots

| 3 min Read

A strong online presence is essential for businesses of all sizes. Whether you operate an e-commerce store, a blog, or a corporate website, maintaining your online platform is essential for...

One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots

| 3 min Read

A strong online presence is essential for businesses of all sizes. Whether you operate an e-commerce store, a blog, or...

One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots

One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots

| 3 min Read

A strong online presence is essential for businesses of all sizes. Whether you operate an e-commerce store, a blog, or a corporate website, maintaining your online platform is essential for...

One Process Lots Of Ecommerce Brands Neglect That Ends Up Costing Them Lots

| 3 min Read

A strong online presence is essential for businesses of all sizes. Whether you operate an e-commerce store, a blog, or...

Why Great Product Videos Aren't About Specs

Why Great Product Videos Aren't About Specs

| 3 min Read

When it comes to capturing the attention of potential customers and driving engagement with your products, video content has become an indispensable tool for businesses across various industries. However, the...

Why Great Product Videos Aren't About Specs

| 3 min Read

When it comes to capturing the attention of potential customers and driving engagement with your products, video content has become...

Why You Should Pursue A Merch Drop Strategy

Why You Should Pursue A Merch Drop Strategy

| 3 min Read

Merch drops, a strategic approach to releasing limited-edition merchandise, have become a cornerstone in the playbook of many brands. But what exactly makes them such a powerful tool in today's...

Why You Should Pursue A Merch Drop Strategy

| 3 min Read

Merch drops, a strategic approach to releasing limited-edition merchandise, have become a cornerstone in the playbook of many brands. But...

How To Greatly Boost Your Customer's LTV

How To Greatly Boost Your Customer's LTV

| 2 min Read

I've long been a supporter and an advocate for doing basic things that may or may not scale, such as talking to your customers. In today's digital age, where privacy...

How To Greatly Boost Your Customer's LTV

| 2 min Read

I've long been a supporter and an advocate for doing basic things that may or may not scale, such as...

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing the data and conducting A/B tests to validate our hypotheses....

Three Areas Brands Should A/B Test To Improve Their Conversion Rate

| 3 min Read

When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing...

Good Vs. Bad Website Audits: What To Look For

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the past year. Discovery isn't just a step in our engagements;...

Good Vs. Bad Website Audits: What To Look For

| 2 min Read

The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the...