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Why Your Customer Retention Strategy Shouldn't Just Rely On Emails
Why Your Customer Retention Strategy Shouldn't Just Rely On Emails
In the ever-evolving landscape of customer retention, email marketing has long been a cornerstone strategy. However, in today's competitive market, relying solely on email campaigns may not be sufficient to... Read more...
How To Greatly Boost Your Customer's LTV
How To Greatly Boost Your Customer's LTV
I've long been a supporter and an advocate for doing basic things that may or may not scale, such as talking to your customers. In today's digital age, where privacy... Read more...
Developing A Membership Program Takes Time. Here's How To Do It Properly
Developing A Membership Program Takes Time. Here's How To Do It Properly
Developing a membership program is not just about setting it up and forgetting about it. It requires meticulous planning, thorough research, and effective collaboration to ensure its success.  In this... Read more...
Why Memberships Programs Aren't Just About Free Shipping
Why Memberships Programs Aren't Just About Free Shipping
When it comes to developing a paid membership program for your business, one common question arises: What benefits can we offer to entice our customers to join?  While free shipping... Read more...
Wondering What Benefits You Can Offer Customers In A Membership Program?
Wondering What Benefits You Can Offer Customers In A Membership Program?
When it comes to discussing the creation of a paid membership program with merchants, one common concern often arises: "What benefits can we offer to entice customers?" It's a valid... Read more...
Three Areas Brands Should A/B Test To Improve Their Conversion Rate
Three Areas Brands Should A/B Test To Improve Their Conversion Rate
When it comes to optimizing our client sites, we aim to be as data-driven as possible. This means carefully reviewing the data and conducting A/B tests to validate our hypotheses.... Read more...
The Cost Ecommerce Brands Run Into When Choosing Magento
The Cost Ecommerce Brands Run Into When Choosing Magento
Magento is frequently praised for its flexibility, which many consider to be a significant advantage. Indeed, the platform provides a wide range of customization options, allowing users to tailor their... Read more...
Why Woocommerce Is Not The Answer To Your Ecommerce Platform Problems
Why Woocommerce Is Not The Answer To Your Ecommerce Platform Problems
In an era where e-commerce thrives, it's crucial to scrutinize the fundamental aspects of the platforms we rely on to power our online businesses. Despite its popularity, WooCommerce, often mistaken... Read more...
Good Vs. Bad Website Audits: What To Look For
Good Vs. Bad Website Audits: What To Look For
The importance of discovery projects cannot be overstatedAt Coldsmoke, we've dedicated ourselves to perfecting our process of discovery over the past year. Discovery isn't just a step in our engagements;... Read more...
A/B Testing Isn't Just About Content
A/B Testing Isn't Just About Content
When it comes to optimizing your online presence, A/B testing is a powerful tool that often takes center stage. Traditionally, A/B testing has been synonymous with tweaking content – the... Read more...
Why Outsourcing Your Website Redesign Is Vital To Your Team
Why Outsourcing Your Website Redesign Is Vital To Your Team
The demand for innovation and efficiency has never been greater. As businesses strive to stay ahead of the curve, many are turning to agency partnerships as a strategic solution to... Read more...
Not Every Web Developer Is Built For Shopify
Not Every Web Developer Is Built For Shopify
In the ever-evolving landscape of e-commerce, choosing the right platform is crucial for the success of your online business. While Shopify has emerged as a powerhouse in the industry, not... Read more...